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Shopify store for digital products

The OG Business Handbook

How do you sell a product customers cannot hold? This Shopify store shows what each digital handbook, system and bundle contains, with product mockups and advertising creative that carry the same message from ad to store.

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Category
Website Development
Status
Live website
The OG Business Handbook store homepage hero
Digital product page on mobile

The problem

  • Digital products are harder to picture than physical ones, so the page has to explain what the buyer gets.
  • Ads, product pages and checkout need to tell the same story.

What we built

  • Shopify storefront set-up and product presentation for handbooks, systems and bundles.
  • A customer journey from ad to product page to cart, with Add to cart and Shop Pay on Shopify’s platform.
  • Meta Pixel and Shopify connection set-up.
  • Creative production for paid Meta ads: concepts, AI-assisted content, prompt direction, editing, video and graphics.

Key functionality

Product presentation

Matching mockups and clear product detail for PDF products.

Ad-to-store journey

Ad messages that lead to the matching product page.

Meta Pixel–Shopify set-up

The store connected to Meta so ad activity can be reported.

Select an image to enlarge it. Use arrow keys to move between images.

Store homepage.
Featured products.
Product page with Add to cart.
Mobile product page.
The OG Business Handbook – Yellow $55 Pricing Ad.
Ad performance spotlight

The OG Business Handbook – Yellow $55 Pricing Ad

Paid static advertisement on Meta Ads (Facebook and Instagram). Reporting period 1 May – 1 August 2026.

Website purchases
12
Return on ad spend
4.08×
Cost per purchase
$43.42

Source: Meta Ads Manager reporting for this ad over the stated period. Meta-reported results for one ad; they do not account for every store sale and are not a forecast for other businesses.

Connected creative

Made for the same business.

Branding and ad creative produced alongside this project, so the website, documents and promotion carry one consistent identity.

Still ads 4
An operations-led question for cleaning owners, connecting daily business problems to the handbook.
Makes the bundle tangible: handbooks, client systems and onboarding in one product offer.
Pricing-awareness creative using an illustrative cost comparison.
A simple, type-led handbook promotion.
Video creative 3
The OG Business HandbookHandbook promotionPresenter-led storytelling and a digital product reveal.
The OG Business HandbookStop chasing clientsA short creative concept built around client policies and business boundaries.
The OG Business HandbookPricing in circlesA pricing-focused video concept with a product-led closing frame.

Selected branding and promotional creative for this business. See all creative

Why it matters

What it changes for the business.

  • Buyers can understand what the PDF contains and how it could help their business before purchasing.
  • Ads and store pages are produced together, so the message carries through.
Supporting creativeAll work
The OG Cleaning and Lawn & Yard handbook covers presented together
Digital ProductsDigital business resources

The OG Handbooks

Practical operating knowledge packaged as digital handbooks, hiring resources and staff standards.

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Next step

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